Companies have developed "mass customization" tools that allow customers to design their own products; and social media lets people get input from friends before finalizing their choices. Research demonstrates that feedback dampens creativity, reduces originality, and diminishes customer satisfaction. Markets should use caution when incorporating sharing features into mass customization products and should be on the lookout for negative effects.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F1307C

発行日：2013/7/1

登録日：2013/7/8