Social media give companies tremendous opportunities to engage with customers by inviting them to participate in value-creating activities, such as brainstorming advertising taglines or product ideas. But co-creation initiatives can backfire if customers view them as a chance to bash the company, and managers need to think carefully about the risks.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-F1309C

発行日：2013/9/1

登録日：2013/9/12