Scary Health Warnings Can Boost Sales
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
A series of studies reveals that the warning labels added to risky products can make those products more appealing to consumers. The mere inclusion of a warning builds trust, because consumers feel that the seller is being honest--and over time that trust becomes more prominent, while the substance of the warning fades.
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-F1310C
発行日:2013/10/1
登録日:2013/10/2