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What Marketers Misunderstand About Online Reviews

通常価格 ¥1,078 JPY
通常価格 セール価格 ¥1,078 JPY
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Consumers used to rely mainly on manufacturers' product information, delivered through marketing materials, but online reviews and peer-to-peer information are increasingly influential. Companies should closely track the sources of information their customers turn to and find the combination of marketing channels and tools that will successfully steer their buying decisions.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-F1401A

発行日:2014/1/1

登録日:2014/1/16

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