What Marketers Misunderstand About Online Reviews
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¥1,078 JPY
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¥1,078 JPY
単価
あたり
Consumers used to rely mainly on manufacturers' product information, delivered through marketing materials, but online reviews and peer-to-peer information are increasingly influential. Companies should closely track the sources of information their customers turn to and find the combination of marketing channels and tools that will successfully steer their buying decisions.
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-F1401A
発行日:2014/1/1
登録日:2014/1/16