U.S. companies seeking to export their products are often thwarted by widespread anti-American sentiment in regions such as Asia and the Middle East. However, new research finds that segments in those regions keenly identify with U.S. urban youth culture--the world of hip-hop and rap--and identifies nontraditional sources of influence (TV shows, music and music videos, athletes and other celebrities) through which companies can reach them.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-F1403B

発行日：2014/3/1

登録日：2014/4/21