A large-scale field experiment shows how to customize mobile discount offers for maximum effect. A promotion for a nearby event should be offered very close in time to when the event will occur. When mobile users are farther away, a one-day delay gets better results.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-F1405B

発行日：2014/5/1

登録日：2014/8/20