Mobile Discounts: A Matter of Distance and Time
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
A large-scale field experiment shows how to customize mobile discount offers for maximum effect. A promotion for a nearby event should be offered very close in time to when the event will occur. When mobile users are farther away, a one-day delay gets better results.
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-F1405B
発行日:2014/5/1
登録日:2014/8/20