Managers Reject Ideas Customers Want
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When it comes to what customers want in products, creativity isn't the icing on the cake, says Professor Jennifer Mueller. It is the cake. But a focus on feasibility and profits may prevent managers from even recognizing ideas that could be hits.
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-F1407D
発行日:2014/7/1
登録日:2014/7/14
