Studies show that only a fraction--perhaps less than 10%--of companies' strategic plans are effectively executed. One reason is that C-suite strategists, years removed from customer contact, may have an obsolete vision of the company-customer interface. The author's research reveals four steps companies can take to improve the alignment between strategy and sales.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-F1410A

発行日：2014/10/1

登録日：2014/9/19