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Making Charity Pay

通常価格 ¥1,012 JPY
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Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.

【書誌情報】

ページ数:2ページ

サイズ:A4

商品番号:HBSP-F1410B

発行日:2014/10/1

登録日:2014/9/19

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