Making Charity Pay
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals. Firms can design more-successful initiatives by ensuring alignment between what the authors call the three C's of consumer philanthropy: Companies need to choose Causes that resonate with Customers in a way that drives sales.
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-F1410B
発行日:2014/10/1
登録日:2014/9/19