The Danger of Touting a Product as "the Best"
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¥1,012 JPY
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あたり
New research shows that comparative ads and "Ours is the best!" product positioning can backfire, because they activate something known as the maximizing mind-set, which leads people to regard anything that's less than perfect as a waste of time.
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-F1410C
発行日:2014/10/1
登録日:2014/9/19