New research shows that comparative ads and "Ours is the best!" product positioning can backfire, because they activate something known as the maximizing mind-set, which leads people to regard anything that's less than perfect as a waste of time.

【書誌情報】

ページ数：2ページ

サイズ：A4

商品番号：HBSP-F1410C

発行日：2014/10/1

登録日：2014/9/19