The past year has brought a rush of interest among academics in how sensory inputs influence consumers on deep, non-conscious levels--and companies are starting to put these findings to use. One example is Dunkin' Donuts: In a highly successful campaign in Korea, an atomizer released a coffee aroma in public buses whenever the company jingle was played, increasing visits and sales in nearby stores. Another is BMW, which mikes engine sounds through a car's audio system in order to enhance the sporty feel. Every consumer company, experts say, should be thinking about how to use the senses to create and intensify brand personalities. This reprint contains two additional Idea Watch articles. "Not As Global As We Think" provides visual depictions of "connectedness" on individual country and aggregate levels, revealing that the world is not flat after all. "Why a Dutiful Spouse Can Boost Your Career" describes a new study showing that employment outcomes--income, number of promotions, and job satisfaction--are boosted by having a conscientious spouse.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-F1503A

発行日：2015/3/1

登録日：2015/3/27