How to Live with Risks
For years "risk management" has been characterized chiefly by caution--preventing the business from doing things that would create exposure. Although this has undoubtedly saved dollars and headaches, it's also led to slower growth, lower margins, and less innovation. New research from CEB shows that the best companies are rethinking their approach. Instead of simply trying to eliminate or reduce risk, managers are implementing three best practices: striking a balance between risk and reward; focusing on decisions, not process; and making employees the first line of defense. This reprint contains three additional Idea Watch articles. "First, the Pain" shows that for many companies that refocus their structures on customer segments rather than products, gains materialize only after two or three years of turmoil and losses. "For Founders, Preparation Trumps Passion" describes a series of studies revealing that although entrepreneurs see their enthusiasm as key to success, results depend much more on how well they have developed their ideas. "Strong Brands, Weak Pay" discusses new research showing that companies with well-known brands pay their top executives significantly less, suggesting that HR departments could leverage brand strength as they do other benefits when recruiting employees and negotiating pay.