New research conducted with restaurant listings on Yelp found that establishments given prime position atop search results did get better results. Still, there's an important caveat. "The value Yelp ads seem to provide is in surfacing brands to customers," the researchers point out. That isn't to say that well-known companies should never use search ads; however, they should bear in mind that the ads work best when alerting customers to aspects of the brand that they're not already aware of.

【書誌情報】

ページ数：3ページ

サイズ：A4

商品番号：HBSP-F1702A

発行日：2017/3/1

登録日：2017/3/9