Good Cause, Good Business
通常価格
¥1,012 JPY
通常価格
セール価格
¥1,012 JPY
単価
あたり
A lot of companies have launched marketing campaigns tied to charitable causes. But according to Jerry Welsh, one of the pioneers of cause-related marketing, most of the programs fail to create real benefits for either the companies or the charities.
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-F99503
発行日:1999/9/1
登録日:2011/7/29