This case study describes how Fiat Brazil developed a collaborative platform that combines crowdsourcing, open innovation and creative commons in order to develop a "futuristic concept car" called Fiat Mio. Over 15 months, the Fiat Mio team managed interactions with 17,000 participants, from 160 different nationalities, and the selection and processing of more than 11,000 ideas. When Fiat Mio was launched in December 2010 at the Sao Paulo Auto Show, hundreds of people showed up to claim the prototype as their own.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-HEC095

発行日：2015/2/20

登録日：2015/9/28