FC Barcelona: "M s que un club"
FC Barcelona ranks as one of the world's most prestigious soccer clubs. Its legal status as a not-for-profit sporting club along with its collective ownership model and democratic structures set it apart from most other world-class teams. Since its founding in 1899, the club has had a rich history of sporting success tempered by recurring periods of financial instability. Its founder, Joan Gamper, made national identity a core element of his strategy for the club, turning it into a veritable symbol of Catalan nationalism. Despite the best efforts of the Francoist regime to "Spanify" the club, to this day it remains a powerful source of pride and national identity for the vast majority of Catalonians. After over a century of sporting exploits mixed with disappointments and internal conflict, the implementation of an aggressive strategy of modernization in the early 2000s has proved highly effective, as evidenced by the club's remarkable achievements on the field and its new-found financial stability. This case examines the evolution of this organization against the backdrop of the Spanish and Catalan socio-political context.