Gentlemen, We Will Chase Perfection: The Extraordinary Success of the National Football League (NFL)
The National Football League (NFL) is one of the most lucrative professional sports leagues in the world. A multi-billion dollar enterprise with millions of fans filling stadiums or riveted to their screens on game day, the NFL and its teams have, over the years, been led by strong personalities who have built up an empire that is the envy of managers in every other professional sport. The result of a merger between two leagues, the NFL has experienced phenomenal growth since its founding in 1920. Its business model has evolved significantly over the years. One of its distinguishing features is its revenue-sharing model, which favours parity by distributing revenue generated by the League evenly among its teams. Despite its commercial and financial success, however, the NFL has had to pay particular attention to its brand image, which has often been tarnished by incidents related to player conduct off the field, as well as to issues related to the protection and health of players. The encounter between a successful business model and the management of the various crises that have marked the contemporary history of the NFL makes this organization a fascinating subject of study for anyone interested in management.