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MBA Entrepreneurs: Crowdfunding Wipebook (C) Epilogue

通常価格 ¥990 JPY
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Supplement to case HEC143. The Wipebook case follows a start-up company over a two-year period. The company originated from a product idea proposed by a student as part of an MBA entrepreneurship course: an erasable, reusable notebook. Two other students joined him in what was to become the "Wipebook" project. Twelve months into the project, the team had realized one of the most successful crowd-funding campaigns in Canadian history: $424,314 for over 10,000 pre-orders. The partners then went on to appear on a television show, Dragons' Den, where they accepted an offer of $300,000 for a 25% stake in the company. As the reality of the entrepreneurial process set in, following the initial euphoria, a number of challenges arose.

【書誌情報】

ページ数:3ページ

サイズ:A4

商品番号:HBSP-HEC145

発行日:2016/9/1

登録日:2016/10/7

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