Sustainability Challenges for an SME in an Artisanal Sector: Casavant Fr res Pipe Organs
One fall afternoon in 2018, Bertin Nadeau, chair of the board and owner of Casavant Fr res, was wondering how to ensure the sustainability of his company. Since its 1879 founding in Saint-Hyacinthe (Quebec, Canada), this world leader in the manufacture, delivery, and installation of new pipe organs had built more than 3,900 organs for churches, concert halls, music schools, and private homes on all five continents. The firm was also active in the restoration, renovation, maintenance, tuning, and moving of organs. Despite this international success, Casavant Fr res could not rest on its laurels. Its national and international business environment had changed dramatically over the years, requiring strategic positioning to ensure its survival. Several opportunities had already been exploited, explored, or studied. Students will be asked to consider Nadeau's various possible options based on the company's current situation, its history, its objectives, and the international organ market. They will have to understand the key success factors for an SME facing sustainability challenges in a cutting-edge sector with a strong artisanal component.