This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market. Well known in Europe, Asia, and the Middle East, the brand was unknown in Canada. Aware of their lack of experience in this market and that North American culture differed greatly from Europe's, the owners launched a joint venture with a Montr al-based partner.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-HEC266

発行日：2020/11/20

登録日：2021/2/19