Tencent's business development has been nothing short of spectacular given its less-than-two decades of company history. From a handful of tech-oriented entrepreneurs to a Hong Kong-listed company of over 20,000 staff, Tencent's development model was heavily challenged when it launched the e-commerce business in 2006. This case study exemplifies the concept of business models as tools to manage change rather than paradigms for adaptation and imitation.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-HK1003

発行日：2013/7/5

登録日：2013/8/8