商品情報にスキップ
1 2

Samsung Electronics: Managing Innovations in an Economic Downturn

通常価格 ¥1,408 JPY
通常価格 セール価格 ¥1,408 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

Samsung Electronics' ambition to go beyond a household brand to become a premium life-style brand through its range of smartphones offers insights into the concept of dynamic capabilities, which drives the management team to stay on course to achieve predictable results. The case illustrates the growth trajectory of a company which has reached a point where growth sustainability becomes a question at the heart of its strategic management.

【書誌情報】

ページ数:25ページ

サイズ:A4

商品番号:HBSP-HK1007

発行日:2013/7/2

登録日:2013/8/8

1 3