Samsung Electronics: Managing Innovations in an Economic Downturn
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¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
Samsung Electronics' ambition to go beyond a household brand to become a premium life-style brand through its range of smartphones offers insights into the concept of dynamic capabilities, which drives the management team to stay on course to achieve predictable results. The case illustrates the growth trajectory of a company which has reached a point where growth sustainability becomes a question at the heart of its strategic management.
【書誌情報】
ページ数:25ページ
サイズ:A4
商品番号:HBSP-HK1007
発行日:2013/7/2
登録日:2013/8/8