In 2014, most industry experts thought that the electric-vehicle (EV) battery market was an important opportunity for battery manufacturers, which would also restructure the traditional car industry. Despite this rosy EV-battery picture, the reality was not so optimistic. Many competitors, such as Samsung SDI, LG Chemical, and Panasonic, were already in the market, which caused battery prices to decline. Ominous examples forced companies already in the industry ("incumbents") to rethink and perhaps revamp their EV-battery market value-chain strategy. The incumbents had to define sustainable courses of action as they faced numerous risks and complexities. They had to make strategic choices to overcome the industry's huge uncertainties and obstacles. It was critical to take into account conditions and constraints in resources, processes, capabilities, and macro- and micro-economic environments.

【書誌情報】

ページ数：28ページ

サイズ：A4

商品番号：HBSP-HK1067

発行日：2015/10/5

登録日：2015/10/22