商品情報にスキップ
1 2

Hilmann Reinier: Coke's Coffee Challenge in China

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

Jim Coke had been a jack of all trades since his student days. A big dreamer, Coke knew that he was on the cusp of something big. A Hong Kong resident since 2010, he wanted to dominate the coffee distribution market in Hong Kong and mainland China. After only one year, he had managed to secure the unthinkable: a coffee distribution deal with Hong Kong's leading supermarket chain, ParknShop. More importantly, he was now Jamaica Blue Mountain coffee's official licensee in 67 countries, including China and Hong Kong. Should he continue to obtain exclusive or non-exclusive Hong Kong distribution rights for specialty food commodities or was it time to take on China, with its population of 1.35 billion people?

【書誌情報】

ページ数:22ページ

サイズ:A4

商品番号:HBSP-HK1069

発行日:2015/10/5

登録日:2015/10/22

1 3