Opec Plastics: Growing with Vietnam
At the end of 2013, the leadership of Opec Plastics was pleased with their young company's growth to nearly $200 million in revenues. They had goals to double that in two more years, but were uncertain on how to accomplish this. They had technical expertise in manufacturing plastic bags and related products and trading the raw materials (resins) from which the products were made. Yet, they regarded their core competencies in a more general way: strong relations with people who mattered, in the supply chain, in the regulatory environment, and in financing. The growth options included: Expansion within existing business lines through scale increases. Scope expansion to products and services near to their existing activities. More distant scope expansion to products and services that were not near to their existing activities but still presented opportunities. Expansion along the vertical value chain. Layered on these issues was the external environment. The prospects for Southeast Asian trade agreements and the Trans Pacific Partnership created new opportunities along the value chain. However, the vagaries of oil prices (the basis for plastics prices), threatened additional uncertainties.