商品情報にスキップ
1 2

Coca-Cola's Challenge in China: "Healthy" Growth

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

Coca-Cola was one of the first MNCs to enter post-reform China. The soft-drink manufacturer established robust market share on the back of a strong brand. Chinese consumer preferences, however, gradually changed: they preferred "healthy" drinks over soft drinks. As a result, Coca Cola's competitive position eroded as foreign and domestic competitors released new products. After a failed high-profile M&A attempt, Coca-Cola faced a strategic challenge: develop new products in-house or attempt to acquire them?

【書誌情報】

ページ数:18ページ

サイズ:A4

商品番号:HBSP-HK1115

発行日:2017/8/28

登録日:2018/3/15

1 3