The case describes China's bicycle-sharing industry at a time of unrest. Following a period of potentially unsustainable, rapid expansion, the industry began to receive a lot of media and public scrutiny. Bluegogo first drew attention to the so-called 'bike-sharing bubble' in late 2017, when news broke of the firm's financial difficulties. A few months later, Didi Chuxing, the ride-hailing giant, acquired part of Bluegogo's assets. Then in spring 2018, Meituan Dianping bought Mobike, for a sizeable USD 2.7billion. As industry leaders, ofo and Mobike need to find ways to assure stakeholders that Bluegogo's difficulties will not go on to infect the entire, nascent industry. Meituan Dianping needs to be able to justify having paid the USD 2.7billion for Mobike to its own stakeholders. Using China's bike sharing industry as an example, this case can be used to explore the valuation of companies that constitute the emergent, global sharing economy

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-HK1133

発行日：2018/8/17

登録日：2019/4/18