Jardine's Pizza Hut Hong Kong: Disruption of an Industry Leader
This case describes the challenge faced by Pizza Hut Hong Kong. Pizza Hut dominated the territory's pizza delivery business. It eliminated competitors by engaging digitally savvy consumers with innovative, integrated marketing and technology solutions. As independent food delivery firms like Food Panda and Deliveroo started to enter Hong Kong, Pizza Hut Hong Kong had to consider how to leverage its core competencies to tackle these disruptors and protect its market.