Happy Cow Ice Cream: Data-Driven Sales Forecasting
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
This case study asks the reader to step into the shoes of Susan Chen, a business studies student who has an intern placement with Happy Cow, a Niche ice cream maker in Hong Kong. The central theme of this case is how best to use time series data when running a small business operating in a competitive retail environment: how can insights from data analytics influence sales strategy? Although vision, industry knowledge, and people management are essential to entrepreneurs, making the best strategic marketing choices is equally vital. Extracting the maximum value from sales data can therefore be extremely helpful.
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-HK1207
発行日:2019/10/8
登録日:2020/4/8