Happy Cow Ice Cream: Data-Driven Sales Forecasting
This case study asks the reader to step into the shoes of Susan Chen, a business studies student who has an intern placement with Happy Cow, a Niche ice cream maker in Hong Kong. The central theme of this case is how best to use time series data when running a small business operating in a competitive retail environment: how can insights from data analytics influence sales strategy? Although vision, industry knowledge, and people management are essential to entrepreneurs, making the best strategic marketing choices is equally vital. Extracting the maximum value from sales data can therefore be extremely helpful.