The case describes how the design thinking mentality and management process drives Asia Miles' leadership, innovation, organization structure and behaviour, and the enterprise planning process to enhance customer experience (members of the rewards programme) and new product & service development, as well as to improve value delivered to all other stakeholders and the branding of the company. The transformation of Asia Miles via a change management process aims to inculcate design thinking into their culture, systems and employees -becoming an insights-driven organization via a quantitative-qualitative continuum.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-HK1209

発行日：2019/12/30

登録日：2020/4/8