Walmart China: Challenging Alibaba's New Retail
Walmart miscalculated when it entered China using its "Every Day Low Prices" strategy. It struggled with value proposition, local regulations, staff incentive schemes, logistics, and significant economic and cultural differences between regions. After two decades it developed successful operations in China. With Chinese led disruption labelled as "New retail," that meant full integration between online and offline commerce, Walmart had to ensure its continued success in this new environment.