Galen is a start up company in the field of MRI imaging striving to compete with Philips, GE and Siemens. The protagonist, Mr. Wong needs to develop up a business strategy and an irresistible offer to attract Dr. Comstad, a leading scientist in the field, and other co-creation partners to cooperate with a small start up company. The case illustrates the advantage of co-creation business models over in-house solutions especially with regards to R&D and product development. It unveils the reasons for both companies and partners to engage in cooperation.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-HK1251

発行日：2020/5/21

登録日：2021/1/12