Boond: Dynamic Capability - Creating a BoP Energy Market
Boond, a last-mile energy access company, was founded to serve the rural base of the pyramid market in India. The company operated in the two states of Rajasthan and Uttar Pradesh(UP). It came face to face with multiple challenges like low purchase capacity, lack of awareness about solar technology and difficulty of reaching out to the remote consumers. Boond innovated its business model to provide customized solution for energy access at an affordable price along with doorstep servicing. It created social capital that facilitated the collectivity of the stakeholders like banks, suppliers, grassroots organizations and community. This led to energy access and had a multi-dimensional impact on human well-being (health, education, employment, etc.), thereby improving lives of many. The challenge for Boond is in scaling up its business model for energy access to the other Indian states, each of which pose unique challenges along with varying environmental factors.