SUNDAY Communications Ltd.: A Marketing Strategy for a Wireless Future
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¥1,342 JPY
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SUNDAY Communications was one of six mobile phone service providers facing fierce competition in a small market of 6.7 million population in Hong Kong. The company had pursued an aggressive marketing and branding strategy since its establishment in 1994.
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-HKU136
発行日:2001/8/15
登録日:2007/8/16
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