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Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee

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The sauce company Lee Kum Kee, one of the best known Hong Kong brands, had a long history that began in 1888 and was run by the same family for four generations. The company was founded by Lee Kam Sheung as a small oyster sauce manufacturer in Guangdong P

【書誌情報】

ページ数:7ページ

サイズ:A4

商品番号:HBSP-HKU309

発行日:2003/6/29

登録日:2007/8/16

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