Old Company, Modern Marketing Strategy: Lessons from Lee Kum Kee
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¥1,078 JPY
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あたり
The sauce company Lee Kum Kee, one of the best known Hong Kong brands, had a long history that began in 1888 and was run by the same family for four generations. The company was founded by Lee Kam Sheung as a small oyster sauce manufacturer in Guangdong P
【書誌情報】
ページ数:7ページ
サイズ:A4
商品番号:HBSP-HKU309
発行日:2003/6/29
登録日:2007/8/16