EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
In Hong Kong in 2001, a leading eye drop brand's position was threatened. Although it was a top selling brand (from here on referred to as EDB), overall eye drop usage was declining and the entire category was shrinking. Furthermore, customers showed no p
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-HKU644
発行日:2007/2/13
登録日:2007/12/28