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EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
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In Hong Kong in 2001, a leading eye drop brand's position was threatened. Although it was a top selling brand (from here on referred to as EDB), overall eye drop usage was declining and the entire category was shrinking. Furthermore, customers showed no p

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-HKU644

発行日:2007/2/13

登録日:2007/12/28

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