In 2006, Thomas Schiller, a managing director of Arthur D. Little ("ADL"), arrived in hazy Beijing with a crystal clear objective: to resurrect a consultant practice that lacked brand recognition in China. Despite success and renown around the world for its technology-focused consultancy business, ADL's first attempt at the Chinese market in early 2000s was hamstrung by its global restructuring. Was there a magical key to unlocking the giant market that had eluded Schiller's predecessor? How could Schiller ensure success for the practice in China?

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-HKU805

発行日：2009/2/5

登録日：2009/3/19