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Mattel's Strategy after its Recall of Products Made in China

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In the summer of 2007, Mattel, the largest toymaker in the US, made several recalls of products that had been made in China. The recalls led not only to a sharp reduction in Mattel's sales but also to public hearings in the US Congress, which significantl

【書誌情報】

ページ数:9ページ

サイズ:A4

商品番号:HBSP-HKU810

発行日:2009/2/11

登録日:2009/3/19

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