Nike and Liu Xiang: Crisis Management in Celebrity Endorsement
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¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
On 18 August 2008, Liu Xiang, China's biggest celebrity sports icon, withdrew from the 110-meter hurdles event at the 2008 Beijing Summer Olympic Games due to an Achilles injury. Liu was China's first-ever Olympic gold medalist in men's track and field; h
【書誌情報】
ページ数:21ページ
サイズ:A4
商品番号:HBSP-HKU829
発行日:2009/3/25
登録日:2009/7/21