Chinese home electronics manufacturer TCL has identified the need to internationalize. However, because the global home electronics industry is a rapidly changing industry and the key to success lies in product innovation, TCL must now evaluate its innovation strategies to remain competitive. Traditionally, TCL's product development strategy has focused on modular innovation. By looking at the different product innovation strategies pursued by such global market leaders as Samsung and Sony, TCL has an opportunity to evaluate the differences between modular innovation and architectural innovation strategies and assess the risks involved.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-HKU899

発行日：2010/6/21

登録日：2010/11/4