This is a fictitious case in which Universal Studies, a major US theme parks and resorts company, has to negotiate with China's central government to build its first theme park in the country. Students are divided into groups and each student is assigned a role as one of the negotiators or as an observer. The topics covered in the negotiation include the new theme park's location, ownership structure, size, nature of theme zones, local employment and hospitality training programmes. The case allows students to experience the difficulties of conducting negotiations in a cross-cultural setting.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-HKU956

発行日：2011/7/20

登録日：2011/9/14