This case is primarily used for teaching students how to make reasonable decisions with regard to entrepreneurship or starting a business, regardless of whether they have any working experience. The insights drawn from the case are more applicable, though, to undergraduate students who have little working experience but fantasize about entrepreneurship. This case provides a unique angle from which to examine various issues that a potential entrepreneur has to deal with and touches upon several intriguing concepts/models, such as opportunity cost, business model and social enterprise.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-HKU993

発行日：2013/1/14

登録日：2013/8/8