Growing was critical to ensure the survival of PRAMER, a cable TV producer and distributor of regional content in Latin America (except Brazil). Growth paths were numerous, and so were restrictions on resources. Thus, deciding where and how to grow was essential for the future of the company. A possible alternative was to continue expanding in Latin America, focusing the marketing team on its development. Another option was to venture into the Hispanic market in the United States, a community with a rapid high growth rate that was beginning to gain influence in the American market. Both options would involve leveraging its flagship channel Elgourmet.com (EG.C), not only because it was the company's most successful channel, but also to profit from the current global gastronomic boom. IAE's case collection

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-IA0007

発行日：2020/8/21

登録日：2021/10/12