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d.light: Selling Solar to the Poor

通常価格 ¥1,276 JPY
通常価格 セール価格 ¥1,276 JPY
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D.light is one of the leading manufacturers of solar powered lighting technology specifically designed for use by the world's poorest, bottom of the pyramid customers. Having sold over 7 million lights since 2007, the company has been relatively successful. However, sales to the very poorest customers have failed to reach penetration levels desired by management, and the company is currently struggling with an array of marketing techniques and strategies specifically targeting this historically difficult customer segment

【書誌情報】

ページ数:20ページ

サイズ:A4

商品番号:HBSP-IDE03

発行日:2012/8/20

登録日:2012/10/10

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