商品情報にスキップ
1 2

Ron de Venezuela

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

This case study depicts the cooperation process undertaken by several companies in Venezuela's rum industry to add value to their products through securing the protected designation of origin (Ron de Venezuela). The case describes basic dilemmas that companies face when they need to implement cooperative strategies to develop competitive advantages in the global market, even when benefits and costs obtained from such cooperation are not equally distributed. It also describes the role played by the Chamber of Venezuela's Alcoholic Products Industry (CIVEA, for its Spanish acronym) in coordinating companies in their effort to obtain the Ron de Venezuela protected designation of origin in a hostile political and regulatory environment. IESA's case collection

【書誌情報】

ページ数:22ページ

サイズ:A4

商品番号:HBSP-IE0017

発行日:2015/9/19

登録日:2016/9/21

1 3