The case provides a detailed description of the various significant points in time or company milestones, since the launching of the concept, the growth of the franchise in Venezuela, the internationalization process in Europe, and the development of new formats. Each of these landmarks is an opportunity in itself to explain different elements of the Lean Startup method applied to a franchise. The case's focus, along with the strategic decision or choice of the entrepreneurs must make to channel sustainability, is placed on how to validate and manage some of the alternatives chosen. The experience lived by the Decofruta team is an example of how -empirically- a business may resort to a validated learning approach prior to allocating time and resources to develop something that is only in the minds of its creators. It also pinpoints the consequences of investing time, money and passion in a product or service that does not add value to the customer. IESA's case collection

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-IE0025

発行日：2016/2/21

登録日：2017/8/8