At the beginning of 2007 - for the first time in his 13 years at the helm of Puma - Jochen Zeitz was able to take a deep breath, reflect on the company's successful turnaround and, most importantly, contemplate the way ahead. After reinventing itself, creating a new market segment and demonstrating that the company could compete with its bigger brother Adidas, Puma was at a crossroads. It had become very profitable in the past decade and the stock price had also done well. Analysts considered Puma a jewel. It was therefore not a real surprise that rumors began to circulate within the industry that two firms were flirting with the idea of buying the company: Nike and Pinault-Printemps-Redoute (PPR). Mr. Zeitz and Puma needed to make a decision: 1) sell out to the leader in the sports industry, 2) join a conglomerate of luxury brands and run with a herd, or 3) remain solitary like a Puma in the wild? What should be the next step to grow the company, keeping in mind the interests of Puma's shareholders, employees, and other stakeholders?

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-IES220

発行日：2007/9/10

登録日：2011/12/5