This note aims to introduce readers to the concept of display advertising. We first define this advertising medium and then propose a conceptual framework useful in the design and implementation of a campaign. We conclude by looking at current trends in this advertising format.

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-IES423

発行日：2011/2/15

登録日：2016/8/8