This FocusCase is about a CEO who took over a spin-off from a research institute, became the new firm's employee #1 and tried to turn this lab idea into a prototype, then get it ready for industrialization, and finally sell it to a very demanding client, while facing some significant crises on this way. Beside the challenge of getting the product (an integrated hearing protection and communication device) working and a painful failure with a contract manufacturer, this case also displays how a very small team from a small town in Norway tries to sell a highly innovative product to one of the most difficult markets and clients: the military market - and specifically to the US military. Furthermore, the company has to take a very important strategic decision: should they fully focus on the high-risk military market or rather on the less-demanding industrial market... or even on both at the same time?

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-IES484

発行日：2011/1/12

登録日：2015/9/28