Vancouver: The Challenge of Becoming the Greenest City
The case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. Moreover, a recent report indicates that the reputation of the city has fallen. In the context of the imminent elections, Robertson is questioning the true value of the plan as a valid vehicle to improve the Vancouverites' quality of life and as a tool to attract voters.